1. Cracking messaging

At first glance, the school’s impressive size and infrastructure stood out. While the infrastructure was a clear USP, the school offered something unique in the area: exceptional extracurricular activities.

Recognizing this, we quickly organized an outstanding photoshoot to showcase these activities. This visual strategy effectively highlighted the school’s unique
offerings and played a key role in attracting parents and students

The campaign was a great success, demonstrating the importance of leveraging both the physical and extracurricular strengths of the school to stand out in the competitive market.

2. School tour

For effective digital marketing, we needed an exciting and valuable lead magnet. We decided to offer a “Free School Tour on a Buggy.” This idea worked exceptionally well. We created a video showcasing parents experiencing the school tour on a buggy, which captured viewers’ attention.

This fresh approach to school tours was a hit. Parents loved the unique experience and wanted every school tour to be like this. The buggy tour video successfully engaged our audience and significantly boosted interest and inquiries.

3. Online Ads

Our success with online ads was closely tied to our effective lead magnet. This strong lead magnet led to a high Return on Ad Spend (ROAS).

Additionally, our landing page aligned perfectly with the lead magnet’s message, providing consistent and cohesive communication at every touchpoint.

As a result, parents continuously received a unified message, building trust in our promise. During peak admission season, when other schools were increasing their ad spend, we maintained ours at the same level

By then, we had already achieved 85-90% of our admissions through digital marketing, demonstrating the power of our strategic approach.

4. Offline School admission team

Initially, we were provided with three school counselors responsible for handling admission calls and conversions. We requested the management to increase this number to five, allowing three counselors to focus solely on calls and two to concentrate on converting school tours.

We trained the counselors on call scripts, objection handling, and tactics to ensure parents visited the school. Additionally, we introduced an irresistible offer that encouraged parents to enroll. This combination of specialized roles, targeted training, and a compelling offer significantly boosted our conversion rates and ensured a smooth admissions process.

Banner ads, newspaper ads, and apartment events proved unsuccessful. In contrast, bus ads and pamphlet distribution delivered excellent results. Learning from this, we decided to focus solely on bus ads the following year to keep our marketing budget to a minimum while maximizing effectiveness. This strategic adjustment allowed us to optimize our offline marketing efforts without overspending.