MS Dhoni Global School
Quality Over Quantity: Over 4500 Calls Scheduled with Engaged Leads Focused on Online Marketing
4500
Call Scheduled
15%
Closing Rate
MS Dhoni Global School
Quality Over Quantity: Over 4500 Calls Scheduled with Engaged Leads Focused on Online Marketing
4500
Call Scheduled
15%
Closing Rate
Location
Kudlu Gate, Bangalore
Students size
650
Services
Complete Digital Marketing
Affiliation
CBSE
Location
Kudlu Gate, Bangalore
Students size
650
Services
Complete Digital Marketing
Affiliation
CBSE
About MS Dhoni Global School
MS Dhoni Global School in Bangalore is an innovative educational institution inspired by the leadership and values of cricket legend MS Dhoni. The school offers a unique blend of academic excellence and holistic development, fostering a love for learning in a dynamic environment.
With state-of-the-art facilities, modern classrooms, and a focus on sports, arts, and technology, MS Dhoni Global School aims to nurture well-rounded individuals. The
dedicated faculty is committed to personalised learning, ensuring each student reaches their full potential.
This school stands as a beacon of quality education, preparing students to excel in an everchanging global landscape.
Challenges
Despite being associated with a big and trustworthy brand in India, the client faced challenges in boosting their admissions inquiries. They needed a strategy that would increase their online presence and engagement without the high costs associated with offline media.
The client’s past experiences with offline advertising had resulted in high expenses and disappointing returns, leaving them cautious about investing further in that area. Their goal was to dominate the online space, leveraging digital marketing to reach a wider audience and generate more inquiries.
The instructions were clear: focus on cost-effective, high-impact online strategies to drive admissions.
Results
1. Identifying brand positioning
Although the school was named after the biggest celebrity in cricket, we soon realized it should offer more than just his name. We sought out other unique selling points and found our breakthrough by positioning the school as a collaboration hub. The management went above and beyond to secure multiple partnerships, transforming the school into a center where each specialization is taught by the best in the field.
This new USP resonated with people, leading to a surge in engaged leads. Our focus shifted from relying solely on a famous name to emphasizing the diverse, high-quality education provided through our strategic collaborations. As a result, the school quickly became known as a premier institution where excellence in various disciplines is guaranteed, attracting a flood of interest from parents and students alike.
2. Landing page
At that time, very few schools were using landing pages as part of their marketing campaigns, and we believed this approach could be a game changer. Typically, schools sent traffic to their main websites, where potential leads often got lost amid various buttons and links.
To address this, we created a dedicated landing page with a single focus: converting leads by encouraging them to book a call with an admission counselor. This landing page featured all the essential information parents wanted to see before visiting the school, making the process straightforward and efficient. By providing a clear and focused path, we significantly improved lead capture and conversion rates.
3. Facebook and Google Ads domination
We tested various messages for our Facebook ads, but the clear winner featured footage of MS Dhoni visiting and talking to students. This ad resonated strongly with our audience. The second most effective ad highlighted the school’s numerous collaborations, showcasing opportunities that were unmatched by any other school in the area.
Both ads performed well, and the cost of customer acquisition remained within our target range, ensuring the profitability of our advertising efforts. By leveraging MS Dhoni’s influence and emphasizing our unique partnerships, we successfully attracted and converted leads while keeping costs in check.
4. Offline Ads
Following the instructions, we allocated 10% of our marketing budget to offline channels, as these significantly increased overall spending. Initially, we adopted a more aggressive approach but quickly scaled back on ineffective channels.
Banner ads, newspaper ads, and apartment events proved unsuccessful. In contrast, bus ads and pamphlet distribution delivered excellent results. Learning from this, we decided to focus solely on bus ads the following year to keep our marketing budget to a minimum while maximizing effectiveness. This strategic adjustment allowed us to optimize our offline marketing efforts without overspending.
Challenges CS team encountered
First, our biggest challenge was identifying the school’s unique selling point (USP). Betting on “World-Class Collaboration” was risky, but the results were incredibly positive and exceeded our expectations. Experiences like this have deepened our team’s expertise in driving school profitability.
Secondly, we excelled in Online Reputation Management. Having a big name on our banner attracted both supporters and critics, leading to a flood of comments and messages. To address these within a 24-hour window, we implemented efficient Standard Operating Procedures (SOPs). This ensured we responded promptly and maintained a positive online presence, showcasing our ability to manage and protect the school’s reputation effectively.
About MS Dhoni Global School
MS Dhoni Global School in Bangalore is an innovative educational institution inspired by the leadership and values of cricket legend MS Dhoni. The school offers a unique blend of academic excellence and holistic development, fostering a love for learning in a dynamic environment.
With state-of-the-art facilities, modern classrooms, and a focus on sports, arts, and technology, MS Dhoni Global School aims to nurture well-rounded individuals. The dedicated faculty is committed to personalised learning, ensuring each student reaches their full potential.
This school stands as a beacon of quality education, preparing students to excel in an everchanging global landscape.
Challenges
Despite being associated with a big and trustworthy brand in India, the client faced challenges in boosting their admissions inquiries. They needed a strategy that would increase their online presence and engagement without the high costs associated with offline media.
The client’s past experiences with offline advertising had resulted in high expenses and disappointing returns, leaving them cautious about investing further in that area. Their goal was to dominate the online space, leveraging digital marketing to reach a wider audience and generate more inquiries.
The instructions were clear: focus on cost-effective, high-impact online strategies to drive admissions.
Results
1. Identifying brand positioning
Although the school was named after the biggest celebrity in cricket, we soon realized it should offer more than just his name. We sought out other unique selling points and found our breakthrough by positioning the school as a collaboration hub. The management went above and beyond to secure multiple partnerships, transforming the school into a center where each specialization is taught by the best in the field.
This new USP resonated with people, leading to a surge in engaged leads. Our focus shifted from relying solely on a famous name to emphasizing the diverse, high-quality education provided through our strategic collaborations. As a result, the school quickly became known as a premier institution where excellence in various disciplines is guaranteed, attracting a flood of interest from parents and students alike.
2. Landing page
At that time, very few schools were using landing pages as part of their marketing campaigns, and we believed this approach could be a game changer. Typically, schools sent traffic to their main websites, where potential leads often got lost amid various buttons and links.
To address this, we created a dedicated landing page with a single focus: converting leads by encouraging them to book a call with an admission counselor. This landing page featured all the essential information parents wanted to see before visiting the school, making the process straightforward and efficient. By providing a clear and focused path, we significantly improved lead capture and conversion rates.
3. Facebook and Google Ads domination
We tested various messages for our Facebook ads, but the clear winner featured footage of MS Dhoni visiting and talking to students. This ad resonated strongly with our audience. The second most effective ad highlighted the school’s numerous collaborations, showcasing opportunities that were unmatched by any other school in the area.
Both ads performed well, and the cost of customer acquisition remained within our target range, ensuring the profitability of our advertising efforts. By leveraging MS Dhoni’s influence and emphasizing our unique partnerships, we successfully attracted and converted leads while keeping costs in check.
4. Offline Ads
Following the instructions, we allocated 10% of our marketing budget to offline channels, as these significantly increased overall spending. Initially, we adopted a more aggressive approach but quickly scaled back on ineffective channels.
Banner ads, newspaper ads, and apartment events proved unsuccessful. In contrast, bus ads and pamphlet distribution delivered excellent results. Learning from this, we decided to focus solely on bus ads the following year to keep our marketing budget to a minimum while maximizing effectiveness. This strategic adjustment allowed us to optimize our offline marketing efforts without overspending.
Challenges CS team encountered
First, our biggest challenge was identifying the school’s unique selling point (USP). Betting on “World-Class Collaboration” was risky, but the results were incredibly positive and exceeded our expectations. Experiences like this have deepened our team’s expertise in driving school profitability.
Secondly, we excelled in Online Reputation Management. Having a big name on our banner attracted both supporters and critics, leading to a flood of comments and messages. To address these within a 24-hour window, we implemented efficient Standard Operating Procedures (SOPs). This ensured we responded promptly and maintained a positive online presence, showcasing our ability to manage and protect the school’s reputation effectively.
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Discover more case studies
Quality Over Quantity: Over 4500 Calls Scheduled with Engaged Leads Focused on Online Marketing.
Your Admissions are in safe hands
Your Admissions are in safe hands
