Influencers: Your Secret Weapon
for School Advertising Success   

Are you looking to get more students to join your school? 

Here’s a great idea: team up with influencers! These are popular people on social media who have lots of followers and can help spread the word about your school.

Did you know that 49% of people trust what influencers say? That’s almost half of everyone! If an influencer talks about your school in their social media posts, many families might become interested in checking it out.

In this article, we’ll show you how to work with influencers to advertise your school. 

We’ll keep it simple and easy to understand, with lots of examples. You’ll learn how to find the right influencers, how to reach out to them, and how to make a partnership that helps both your school and the influencer.

By the end, you’ll know how to use influencers to make your school’s ads more effective and attract more students. 

Let’s get started and see how influencers can help your school grow!

1. What Are Influencers and Why They’re Great for Schools

Let’s start by talking about who influencers are and why they can help your school.

Who Are Influencers?

• Influencers are people who have lots of followers on social media
• They share things about their life, and people like to listen to them
• They can be moms, dads, teachers, or even students who are popular online

How Influencers Can Help Your School

• People trust what influencers say, like advice from a friend
• They can reach many families quickly through their posts
• Influencers can show the fun and exciting parts of your school

Types of Influencers for Schools

• Parent influencers who talk about raising kids
• Education influencers who share tips about learning
• Local influencers who know your area well

Wrapping up this section: Influencers are like friendly helpers who can tell lots of people about your school. They’re great because people trust them and listen to what they say.

2. How to Use Influencers for School Advertisement

Now that we know who influencers are, let’s see how you can work with them to tell people about your school.

Find the Right Influencers

• Look for influencers in your city or area
• Choose ones who talk about kids, families, or education
• Make sure they have followers who might want to send kids to your school

Invite Them to Your School

• Ask influencers to visit your school and see how great it is
• Show them your classrooms, playground, and special programs
• Let them meet some teachers and students

Ask Them to Share Their Experience

• After their visit, ask influencers to post about your school
• They can share photos or videos of what they saw
• Ask them to tell their followers what they liked best about your school

Wrapping up this section: Using influencers is all about showing them how great your school is and asking them to share that with others. It’s like giving a tour to someone who can tell lots of people about it!

3. How Influencers Help at Different Stages

Influencers can help in different ways depending on what families need. Let’s look at how they work at three important times.

When Families First Hear About You (TOFU)

• Influencers can introduce new families to your school
• They might post about your school’s special features or events
• This helps people who are just starting to think about schools

When Families Want to Know More (MOFU)

• Influencers can share more details about how your school teaches
• They might show a day in the life of a student at your school
• This helps families who are seriously thinking about your school

When Families Are Ready to Join (BOFU)

• Influencers can talk about why they chose your school for their own kids
• They might share stories of happy students and parents
• This can help families decide to choose your school

Wrapping up this section: Influencers can help at every step – from when families first hear about you, to when they’re ready to join. They’re like friendly guides helping families learn about your school!

4. Cool Ideas for Working with Influencers

Here are some fun ways you can work with influencers to tell people about your school.

Influencer Takeover Day

• Let an influencer run your school’s social media for a day
• They can show what happens at your school from morning to afternoon
• This gives families a real look at what your school is like

Back-to-School Challenge

• Work with influencers to create a fun back-to-school challenge
• It could be about packing the best lunch or decorating school supplies
• This gets people excited about school and talking about your school

Expert Q&A Sessions

• Ask influencers to host live Q&A sessions about your school
• Parents can ask questions and get answers right away
• This helps families feel more connected to your school

Wrapping up this section: These ideas make learning about your school fun and exciting. It’s like turning your school info into a cool show that everyone wants to watch! know about your school, saves money, and makes people trust you more. It’s a win-win for everyone!

5. Important Things to Remember

When working with influencers, there are some important things to keep in mind.

Be Honest and Follow Rules

• Make sure influencers say when they’re being paid to talk about your school
• Follow all the rules about advertising to kids and families
• Always be truthful about what your school offers

Pick Influencers Who Match Your School

• Choose influencers whose values match your school’s values
• Make sure they talk and act in ways that fit with your school
• This helps make sure their posts feel real and right for your school

Set Clear Goals

• Decide what you want to achieve by working with influencers
• It might be getting more people to visit your school or apply
• Having clear goals helps you know if your plan is working

Wrapping up this section: Being honest, choosing the right influencers, and knowing what you want to achieve are super important. It’s like making sure you have the right ingredients before you start cooking!

6. Tracking How Well It’s Working

It’s important to see if working with influencers is helping your school. Here’s how you can do that.

Count New Visitors and Applications

• Keep track of how many people visit your school after an influencer post
• See if more people apply to your school after influencer campaigns
• This helps you know if the influencer is helping bring in new families

Look at Social Media Numbers

• Check if more people are following your school on social media
• See if more people are liking and commenting on posts about your school
• This shows if people are getting more interested in your school

Ask New Families

• When new families join, ask them how they heard about your school
• See if any mention the influencers you worked with
• This tells you if the influencer helped them choose your school

Wrapping up this section: Tracking these things is like keeping score in a game. It helps you know if your plan is working and if you should keep doing it!

Conclusion

Wow, we’ve learned so much about using influencers to help your school! Let’s quickly go over the main points:

1. Influencers are people who lots of others listen to on social media.
2. They can help tell many families about your school in a friendly way.
3. Influencers can help when families first hear about your school, when they want to know more, and when they’re ready to join.
4. There are fun ways to work with influencers, like letting them show a day at your school.
5. It’s important to be honest, choose the right influencers, and track how well it’s working.

Remember, the key is to work with influencers in a way that feels real and shows how great your school really is. It’s like having a popular friend tell everyone why they love your school!

Why not give this a try? Start by looking for influencers in your area who talk about kids and schools. You might be surprised at how many people want to help spread the word about your awesome school!

Thanks for reading, and good luck with your influencer partnerships. Your school is going to be the talk of the town in no time!