The Comprehensive Guide to
Standee Ads for Schools

Standee Ads
Image credit: Google Business Page

Are you trying to get more people to notice your school? 

Well, we’ve got a cool idea for you—standee ads! These are big, fun displays that stand up on their own, perfect for showing off your school and getting people excited about it. 

Lots of schools are using them now because they work really well. In fact, a study by the School Marketing Association found that 8 out of 10 people remember seeing a standee ad in the last month! That’s pretty amazing, right?

But wait, there’s more! Standee ads don’t just get noticed—they can also help increase your admissions. When families see your standee ad at events, in the community, or even in your school, it makes a lasting impression. 

This can spark interest, leading more parents to check out your school, book a tour, or even enroll their kids.

If you’re looking for the best option for offline ads for your school, standee ads are a top choice. They’re eye-catching, easy to set up, and can be placed in high-traffic areas where they’ll grab attention. 

Whether at school fairs, open houses, or local community centers, standee ads make sure your message stands tall and proud.

In this blog, we’ll tell you all about standee ads and how they can help your school shine. We’ll keep it simple and fun, so let’s get started!

Let’s talk about standee ads! They’re like big, colorful signs that stand up by themselves. Schools use them because they’re eye-catching and fun. 

Imagine walking into a school fair and seeing a life-size picture of a smiling student or a cool science experiment. That’s a standee ad!

  • Standee ads are big pictures or signs that stand on their own
  • They’re great for schools because they grab attention
  • People remember standee ads better than regular posters

Types of Standee Ads for Schools

There are different kinds of standee ads that schools can use. Each type has its own special job:

  • Full-body cutouts: These look like real people standing there!
  • Informational displays: They share important facts about the school
  • Interactive standees: Kids can play with these and learn at the same time

Success Stories: Schools That Nailed Their Standee Campaigns

Some schools in India have done a great job with standee ads. 

For example, Delhi Public School used standees of their top students at a city fair. This helped them get 30% more new students that year! 

Another school, St. Mary’s in Mumbai, put standees of their cool science projects in local shops. This made more people interested in their school.

Wrapping up this section: Standee ads are a fun and easy way to make your school stand out. They come in different types, and many schools have already seen great results from using them. Next, let’s learn how to make standee ads that look awesome! – detailed brochures, quick flyers, or surprise door hangers. It’s like having a whole toolbox to tell your school’s story. Pick the right tool, and watch your school become the talk of the town!

Now, let’s make your school’s standee ad look super cool! It’s like creating a big, colorful poster that everyone will love. The key is to make it bright, clear, and fun to look at.

  • Choose the right size: Make sure it’s big enough to see but not too big to move around
  • Use happy colors: Bright colors make people feel good and want to look more
  • Show off your school: Put your school’s name and logo where everyone can see them

Essential Design Elements for Effective School Standees

To make your standee really great, you need to include some important things:

  • A clear message: Tell people what’s special about your school
  • Nice pictures: Use good quality photos of happy students or cool school events
  • QR codes: These are like barcodes that people can scan with their phones to learn more

Working with Designers vs. DIY: Pros and Cons

You can make standees yourself or get help from a professional designer. Both ways have good and not-so-good points:

  • DIY: It’s cheaper but might not look as fancy
  • Professional designer: Costs more money but looks really great

Wrapping up this section: Designing a standee ad can be lots of fun! Remember to keep it colorful, clear, and show off what makes your school special. Whether you make it yourself or get help, the important thing is to create something that makes people want to learn more about your school.

Okay, you’ve got your awesome standee ad. Now, where should you put it? The right spot can make a big difference in how many people see it. Let’s find the best places!

  • Busy school areas: Put them where lots of people walk by, like near the main gate or in the cafeteria
  • Community events: Take your standees to local fairs or markets
  • Open house days: Use them to welcome new families to your school

Maximizing Visibility: Timing and Rotation Strategies

To get the most out of your standees, think about when and where to use them:

  • Change with the seasons: Use different standees for summer camps, winter events, etc.
  • Special events: Make standees just for big school events like sports days or art shows

Compliance and Permission: Navigating Placement Regulations

Before you put your standees anywhere, make sure it’s okay:

  • Check school rules: Some places might have rules about where you can put signs
  • Ask permission: If you want to put standees in shops or at events, always ask first

Wrapping up this section: Putting your standees in the right places is super important. Choose spots where lots of people will see them, change them up for different events, and always make sure you have permission. This way, your school’s message will reach more people!

How do we know if our standee ads are working? It’s like checking your score in a game. We need to look at how well the standees are helping the school.

  • Set goals: Decide what you want the standees to do, like get more students to join
  • Keep track: Count how many people ask about the school after seeing the standees
  • Check the cost: See if the standees are worth the money spent on them

Tools and Techniques for Standee Ad Performance Tracking

There are cool ways to see how well your standees are working:

  • QR code counting: See how many people scan the codes on your standees
  • Ask people: Do quick surveys to find out if people noticed the standees

Adjusting Your Strategy: A/B Testing for Standee Ads

Sometimes, we can make standees even better by trying different things:

  • Make two versions: Try two different designs and see which one people like more
  • Change small things: Maybe a different color or picture works better

Wrapping up this section: Checking how well your standees work is important. It helps you make them even better next time. Remember, it’s okay if they don’t work perfectly at first – you can always make changes to improve them!

Let’s talk about saving money on standees! We know schools often don’t have a lot of extra money, so here are some smart ways to make great standees without spending too much.

  • Compare costs: See how much standees cost compared to other types of ads
  • Do it yourself: Try making simple standees at school to save money
  • Team up: Work with local shops to share the cost and put standees in their stores

Upcycling and Repurposing: Extending the Life of Your Standees

Don’t throw away old standees! There are fun ways to use them again:

  • Get creative: Turn old standees into new decorations for school events
  • Go green: Use eco-friendly materials to make standees that are good for the environment

Fundraising Opportunities Using Standee Ads

Standees can even help your school raise money:

  • Sponsor spots: Let local businesses put their logos on your standees for a small fee
  • Photo ops: Create fun standees that people can take pictures with for a small donation

Wrapping up this section: Making standees doesn’t have to cost a lot. With some creative thinking, you can make great ads that help your school and save money too. Remember, sometimes the best ideas are the simple ones that don’t cost much!

 We’ve learned so much about standee ads for schools. Let’s remember the main points:

  1. Standee ads are big, fun pictures that can really help show off your school.
  2. They come in different types and can be put in many places.
  3. Making standees look good is important – use bright colors and clear messages.
  4. Put your standees where lots of people can see them.
  5. Check if your standees are working well and make them better if needed.
  6. You can make great standees even if you don’t have a lot of money.

Using standee ads is a great way to make your school stand out. They’re fun to make, easy to use, and can really help get more people interested in your school. 

So why not give them a try? Start with one standee and see how it goes. You might be surprised at how much it helps! Remember, the goal is to show everyone how awesome your school is. With standee ads, you’re one step closer to doing just that. 

Good luck, and have fun making your school shine!


Adarsh Kumar – Senior Admission Consultant

Welcome to Adarsh’s blog, India’s leading school marketing consultant. Adarsh has a proven track record of making schools profitable and impactful. He shares unique insights and strategies to help schools grow and succeed. Through his comprehensive 1-year “Done-for-You” consulting, Adarsh’s team manages everything from branding to paid & offline ads to admission counselor training. All services are handled under one roof, and the only thing you need to track is admission numbers.

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