School Prospectus for Advertisement
: Attract New Families    

When schools try to get new students, they use different ways to tell families about themselves. 

This is called a “funnel.” At the top of the funnel (ToFu), schools try to get lots of families to know about them. At the bottom of the funnel (BoFu), schools talk to families who are almost ready to join.

Usually, schools use their prospectus at the bottom of the funnel. It’s like a book that tells families all about the school. 

But what if you could use it at the top of the funnel too? 

This means using the prospectus to tell families who have never heard of your school all about it.

In this blog, we’ll talk about how to make your school prospectus work as an advertisement. 

We’ll share ideas on how to design it, what to put in it, and how to make sure lots of people see it. By the end, you’ll have new ways to use your prospectus to get more families interested in your school.

1. Designing Your School Prospectus for Advertisement

Your school prospectus is like a picture book of your school. Let’s see how to make it eye-catching and useful for new families.

Make It Look Good  

Your prospectus should look nice and match your school’s style. This is called “brand guidelines.”

Tips for a good-looking prospectus:

1. Use your school colours
2. Add lots of pictures of happy students and teachers
3. Make the writing easy to read
4. Use good quality paper so it feels nice to hold

The Shri Ram School in Delhi made their prospectus colourful and full of student artwork. They said more families asked about their school after they changed the design.

Add Useful Information

Put things in your prospectus that families will want to keep and use.

Ideas for useful additions:

1. A calendar of school events for the whole year
2. A map of the school
3. Fun facts about your school’s history
4. A list of after-school activities

DPS Noida added a tear-out calendar to their prospectus. They found that 70% of families kept the calendar, which meant the school’s name was in their homes all year.

Make It Shareable

Design your prospectus so families want to show it to their friends.

Ways to make it shareable:

1. Add a section of fun activities for kids
2. Include coupons for free events at your school
3. Put in a page that can be torn out and shared

Conclusion for this section: 

By making your prospects look good, adding useful things, and making it easy to share, you can turn it into a great advertisement for your school.

2. Using Your Prospectus to Reach New Families

Now that you have a great prospectus, let’s look at how to get it to families who don’t know about your school yet.

Community Events

Take your prospectus to places where families go. 

Ideas for community events:

1. Local fairs or festivals
2. Parent-teacher meetings at other schools
3. Sports events or competitions

The Heritage School in Gurgaon took their prospectus to a local book fair. They gave out 500 prospectuses and got 50 new family visits from it.

Partner with Local Businesses

Ask nearby shops if they can help give out your prospectus.

Places to partner with:

1. Bookstores
2. Kids’ clothing shops
3. Toy stores
4. Paediatrician offices

Ryan International School in Mumbai partnered with a local toy store. They put their prospectus in shopping bags and got 30 new inquiries in a month.

Digital Version

Make a digital copy of your prospectus that’s easy to share online.

Ways to share digital prospectus:

1. Put it on your school website
2. Share it on social media
3. Send it in emails to interested families

The Doon School made a digital flip-book of their prospectus. They got 1000 views in the first week and 20 new family inquiries.

Conclusion for this section: 

By taking your prospectus to community events, partnering with local businesses, and sharing it online, you can reach many new families.

3. Making Your Prospectus Work Hard

Your prospectus can do more than just give information. Here are some ideas to make it work even harder for your school.

Include a Call-to-Action

Tell families what to do next after reading your prospectus.

Ideas for calls-to-action:

1. “Visit our school on our next open day!”
2. “Call us to book a tour”
3. “Join our free summer camp”

Sanskriti School in Delhi added a “Book a Tour” card to their prospectus. They saw a 40% increase in school tour bookings.

Make It Interactive

Add things that families can do with the prospectus.

Interactive ideas:

1. A quiz about your school
2. A treasure hunt to do during a school visit
3. A “design your dream classroom” page

Modern School in Barakhamba Road added a quiz to their prospectus. Families who completed the quiz and brought it to the school got a small prize. This led to 60 new family visits in a month.

Update Regularly

Keep your prospectus fresh and interesting.

Ways to update:

1. Change the cover each year
2. Add new student success stories
3. Update the event calendar

The Scindia School in Gwalior updates their prospectus twice a year. They say this keeps families interested and helps them share new information quickly.

Conclusion

Your school prospectus can be a powerful tool to attract new families. By making it look good, adding useful information, and making it easy to share, you can turn it into a great advertisement.

Remember to take your prospectus to community events, partner with local businesses, and share it online. This will help you reach families who have never heard of your school before.

Make your prospectus work hard by adding a call-to-action, making it interactive, and updating it regularly. This will keep families interested and encourage them to visit your school.

With these ideas, your prospectus can do more than just give information. 

t can be a key part of getting new families excited about your school. So, start planning your new prospectus today!

FAQs Related to School Prospectus for Advertisement 

1. How often should we update our prospectus?

Try to update it at least once a year. This keeps the information fresh and gives you new things to share.

2. Should we print our prospectus or just use a digital version? 

It’s good to have both. Some families like to hold a real book, while others prefer to look online.

3. How many pages should our prospectus be? 

Try to keep it between 20-30 pages. This gives enough information without being too long.

4. Can we use student photos in our prospectus? 

Yes, but make sure to get permission from parents first. Photos of happy students can really make your prospectus shine!