List of Best Social Media
Platforms for Schools in 2025    

There are so many social media platforms out there these days. Facebook, Instagram, TikTok, and more! 

Each one does something different and can help schools tell people about themselves in special ways. But here’s the thing – you don’t need to use all of them!

It’s really important to know where the parents of your students like to hang out online. 

Being on every single platform and not posting much is a waste of time. It’s much better to pick one or two and use them really well.

In this blog, we’re going to talk about which social media platforms are best for schools. 

We’ll help you figure out where to focus your efforts to get new families interested in your school. We’ve put a lot of work into this to make it super helpful for you!

We’ll look at the must-have platforms, the ones that are nice to have if you have extra time, and the ones you can skip. We’ll also give you ideas on how to use each platform to show off your school.

Remember, every school is different. 

What works for one might not work for another. But by the end of this blog, you’ll have a good idea of where to start and how to make social media work for your school.

Let’s get started and find out how to make your school shine online!

1. Must-Have Social Media Platforms for Schools 

Social media can be a great way to show off your school. But some platforms are better than others. Let’s look at the ones you really should use.

Facebook

Facebook is like a big community bulletin board. Almost everyone uses it, especially parents. It’s free to make a page for your school, and it’s easy to use.

Here’s how you can use Facebook:

1. Share photos and videos of school events
2. Post important announcements
3. Create groups for parents to chat
4. Show off student projects

For example, Delhi Public School, R.K. Puram uses Facebook to share photos of their annual day celebrations and sports events. This helps parents see what’s happening at school.

According to a study by Pew Research Center in 2021, 69% of adults in India use Facebook. This means lots of parents are likely to see your posts.

Instagram

Instagram is all about pictures and short videos. It’s great for showing the fun side of school life. Younger parents especially like using Instagram.

Here’s what you can do on Instagram:

1. Share photos of classroom activities
2. Post short videos of school events
3. Use Instagram Stories to show behind-the-scenes moments
4. Highlight student achievements

Shri Ram School in Gurgaon uses Instagram to showcase student artwork and science projects. This gives parents a peek into what their kids are learning.

YouTube

YouTube is perfect for longer videos. You can show more about your school and what makes it special.

Here are some ideas for YouTube:

1. Make a virtual tour of your school
2. Post videos of school plays or concerts
3. Share messages from teachers or the principal
4. Show how-to videos for parents (like how to help with homework)

The Heritage School in Kolkata has a YouTube channel where they post videos of their annual day performances and science fairs. This lets parents who couldn’t attend see what happened.

A report by Google in 2020 showed that 93% of India’s YouTube viewers prefer content in their local language. So, consider making videos in languages your school families speak.

Conclusion for this section: 

These three platforms – Facebook, Instagram, and YouTube – are the most important for schools. They let you share different types of content and reach lots of parents. Start with these, and you’ll be on the right track!

2. Nice-to-Have Social Media for Schools

After you’ve gotten good at using Facebook, Instagram, and YouTube, you might want to try some other platforms. These aren’t as important, but they can still be helpful.

LinkedIn

LinkedIn is mostly for grown-ups who work. It’s not the best for reaching parents, but it can be good for other things.

Here’s how schools can use LinkedIn:

1. Connect with other schools and teachers
2. Share news about your school’s achievements
3. Find new teachers when you’re hiring
4. Show how your school prepares students for jobs

For instance, The Doon School in Dehradun uses LinkedIn to share news about alumni achievements and school rankings. This helps build the school’s reputation.

Twitter

Twitter is for quick messages. You can share short updates or links to longer information.

Here are some ways to use Twitter:

1. Share quick announcements
2. Post links to your school website
3. Engage with your local community
4. Share interesting facts about your school

Welham Boys’ School in Dehradun uses Twitter to share quotes of the day and quick updates about school events.

According to Statista, as of January 2022, only about 15% of internet users in India use Twitter. So while it can be useful, it might not reach as many parents as other platforms.

Conclusion for this section: 

LinkedIn and Twitter can be good additions to your social media plan, but they’re not as important as Facebook, Instagram, and YouTube. Use these if you have extra time and want to reach different audiences.

3. Social Media Platforms to Skip

Not all social media platforms are good for schools. Some take a lot of time but don’t help much with reaching parents. Here are some you can skip.

TikTok

TikTok is mostly for fun, short videos. While it’s very popular, it’s not great for schools.

Why schools should skip TikTok:

1. Most users are too young to be parents
2. The silly style might not fit a school’s image
3. It takes a lot of time to make trending videos

Pinterest

Pinterest is for saving ideas and pretty pictures. It’s not very good for schools.

Reasons to skip Pinterest:

1. It’s not good for sharing news or updates
2. Most users aren’t looking for school information
3. It’s hard to connect with your local community

Reddit

Reddit is a place where people talk about all sorts of topics. But it’s not a good fit for schools.

Why schools shouldn’t use Reddit:

1. People use fake names, so it’s hard to know who you’re talking to
2. Discussions can get out of hand quickly
3. It’s not a place where parents typically look for school information

Conclusion for this section: 

TikTok, Pinterest, and Reddit might be fun for personal use, but they’re not great for schools. It’s better to focus your time and energy on the platforms that work best for reaching parents and showcasing your school.

Conclusion

 Social media can be a great tool for schools to connect with families and show off what makes them special. But remember, you don’t need to be everywhere online. Focus on doing a great job on a few platforms rather than spreading yourself out too much.

Start with Facebook, Instagram, and YouTube. These are the best for sharing school life and talking with parents. If you have extra time, you might try LinkedIn or Twitter. But don’t worry about TikTok, Pinterest, or Reddit. They’re not very useful for most schools.

The most important thing is to be active and consistent on the platforms you choose. Share interesting things about your school, answer comments, and show what makes your school great. This will help you get new families interested and keep current ones happy.

Remember, every school is different. 

What works for one might not work for another. Try different things and see what your school families like best. With a little effort, you can make social media a powerful tool for your school!

FAQs Related to Social Media Platforms for Schools

1. How often should we post on social media? 

Try to post at least a few times a week. But quality is more important than quantity. It’s better to share one interesting post than several boring ones.

2. Should we allow students to run our social media accounts? 

It’s best if adults manage the main school accounts. But you could have a student team help create content under adult supervision.

3. How do we handle negative comments on social media? 

Always respond politely and professionally. Try to move any serious discussions to private messages or in-person meetings.

4. Do we need to pay for social media advertising? 

You can do a lot for free, but sometimes paying for ads can help you reach more people. Start small and see what works for your school.